Postiz is an open-source social media scheduler with AI built in, so you get the power of Buffer-style publishing plus AI caption support without giving up control.
A strong founder play is to package this as a niche service: pick a vertical like dentists, realtors, or lawyers and run it as a white-labeled offering. Self-host Postiz, define the setup in your own stack, and build a clear workflow that gets clients set up quickly.
For each client, the offer is simple: they get AI-written captions, scheduled posting, approvals, and social operations that keep running even when they’re not awake. Hook it into n8n, Make, or Zapier so posting, scheduling, and approval workflows run automatically with one-tap client signoff.
In practice, this is the business model where code is free, but your positioning, niche language, onboarding, and support are the paid moat.